CAMPAIGNS
“Thelineer ozhukum Rani thodu- Mazhayethum munpe” Campaign
campaign by Alappuzha Municipality, under the leadership of our team was launched in relation to World Earth Day on April 22, 2022.
Unscientific urbanization leads to many environmental problems. These often negatively affect society. Today, one of the major problems faced by Alappuzha municipality is Urban Floods. The main reason for these floods are the unpredictable and strong rainfall owing to climate change, as well as obstructed flow of water through canals and sub canals.
Rani thodu, which flows through 12 wards is one of the prominent canals of Alappuzha. Dumping of wastes directly into the canal has led to a reduction of depth of the canal and over growth of aquatic weeds. This creates problems in the form of floods and water borne diseases. To overcome these problems, an 8 km stretch of canal cleaning and canal deepening was undertaken by Alappuzha Municipality under the name “Mazhayethum munpe” on February 25, 2022. But, very soon, it became clear that unless the protection of cleanliness of canals is ensured by public participation, the canals will return to their previous state. Hence, “Thelineer ozhukum Rani thodu- Mazhayethum munpe” campaign by Alappuzha Municipality, under the leadership of our team was launched in relation to World Earth Day on April 22, 2022.
The campaign was intended for four days and our team organized various activities such as mass cleaning, a children’s drawing competition, training and awareness programmes for children, household campaign, corner meetings, and meetings with various residents association members. The aim was to create awareness among the nearby residents to completely stop dumping of wastes to canals, to clean the canal and its surroundings, and to ensure alternative waste disposal mechanisms.
Ente Bhoomi Ente Bhavi campaign- June 2022
campaign by Alappuzha Municipality, under the leadership of our team was launched in relation to World Earth Day on April 22, 2022.
‘Ente Bhoomi Ente Bhavi’ campaign was initiated by the Alappuzha municipality to create awareness among school students about various waste management methods and their importance.
It was launched in association with the World environmental Day, June 5th. In all 42 schools of the city, the councilors-in-charge recited ‘suchitwa pledge’ in the school assembly and awareness classes were organized by resource persons. A new aerobic compost unit was inaugurated in the Govt. Muhammadens Girls high school compound as a part of the campaign. The school children were introduced to the working of aerobic units and biobin. A single campaign involving around 40,000 students from 42 schools at the same time is unprecedented and first of its kind in Kerala.
Super Swapper Program
Reduce, Reuse, and Recycle
Aimed at reducing waste generated during school openings and fostering environmental awareness among children, the Super Swapper Program was implemented in collaboration with Alleppey Municipality. This program, tailored for children, included recycling campaigns and initiatives to promote the principles of Reduce, Reuse, and Recycle (RRR), gaining accolades from the Swachh Bharat Mission.
Nirmala Bhavanam Nirmala Nagaram 2.0 Campaign
Solid waste management Campaign in Alappuzha
Nirmala Bhavanam Nirmala Nagaram 2.0 is an initiative by Alappuzha municipality as part of the ‘Azhakode Alappuzha’ campaign in consultation without team aiming the decentralized solid waste management in Alappuzha and to make the houses and the entire town zero-waste areas by practicing source segregation and processing.
As a first step towards elevating Alappuzha into a clean city, a mass cleanliness survey was conducted in all houses of Alappuzha municipality to find out how many houses require waste disposal techniques. The strategy followed in the campaign was such that in selected wards, any one method of solid waste treatment was provided for each house and it was made necessary that household plastic waste must be collected with the help of HKS. Later, the inhabitants cleaned the public places in the ward collectively and those wards were declared complete sanitation wards. Currently, 7 out of 52 wards of Alappuzha municipality achieved complete sanitation ward status.
CANSAN Campaign
10,000 school students from across 35 schools in Alappuzha as representatives to take the messages to their families
CANALPY has undertaken campaigns involving school students, to sensitize them towards the concepts of canal pollution, total sanitation as well as the overall CANALPY protocol. This is part of a larger vision that envisages school students as being a key element of the citizen governance of the canal commons. Sustainable social interventions to continue the upkeep and maintenance of CANALPY’s initiatives are an ongoing effort that needs building different kinds of institutions. While canal committees are one part of this puzzle, the major effort will come from the student citizen initiative – CANSAN clubs. CANSAN is essentially a social initiative to solidify the responsibility of keeping Alappuzha clean among school students from a young age, which will feed into the ward-level governance of canals. The organization of CANSAN clubs is at the school level, and the long-term goal of CANSAN is to promote ward-level local governance and ownership of Canal commons by the students themselves. A town level IEC campaign was conducted with Alleppey Municipality to generate awareness of Liquid waste management with 10,000 school students from across 35 schools in Alappuzha as representatives to take the messages to their families through 5 programs – Suchitwa Quiz, Suchitwa play, Suchitwa song, Suchitwa class, and Suchitwa pledge.
